Sunday, 8 December 2013

Rebranding a Unilever Product


2 comments:

  1. Lauren,

    Your report is excellent and the content is all very good. Some of your slides are a little crowded and could be condensed a touch. In order to get D4, you need to re-pitch and not spend so long on the company history as it went on for too long. Pick the most vital information and communicate that to the audience/listener.

    Great start,
    EllieB

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  2. As Ellie says really good and MERIT work but a couple of problems to clear up to ensure the merit:
    1 - spell psychographic correctly.
    2. your point about Lynx being the first men's perfume to suggest it attracts women is wrong - there have been many before this - take a look a this ad from as early as 1976! https://www.youtube.com/watch?v=dbLM0piFIc8
    3. Your point about BCAP codes and speaking with your mouth full seems a bit strange!

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